Please use this identifier to cite or link to this item:
http://192.168.98.239:8080/jspui/handle/1994/1427| Title: | Exploring impulse buying with regards to experiential and utilitarian services : a study among urban consumers of Assam |
| Researcher: | Kalita, Kalyani |
| Guides: | Sarma, Mrinmoy Kumar |
| Keywords: | Business Administration;Assam;India;Consumers -- Psychology;Management;Marketing;Consumer behavior -- Social aspects |
| Award Date: | Jul-2018 |
| Department: | Department of Business Administration |
| Publisher: | Tezpur University |
| Upload Date: | 15-Jun-2020 |
| Abstract: | Available |
| Pagination: | xv, 196p. ; 28 cm. |
| URI: | http://192.168.98.239:8080/jspui/handle/1994/1427 |
| Appears in Collections: | Theses |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Title page | 530.3 kB | Adobe PDF |  View/Open |
| 02_dedication.pdf | Dedication | 44.59 kB | Adobe PDF |  View/Open |
| 03_abstract.pdf | Abstract | 306.62 kB | Adobe PDF |  View/Open |
| 04_declarataion.pdf | Declaration by the researcher | 106.44 kB | Adobe PDF |  View/Open |
| 05_certificate.pdf | Certificate of the research supervisor | 187.09 kB | Adobe PDF |  View/Open |
| 06_preface.pdf | Preface | 121.96 kB | Adobe PDF |  View/Open |
| 07_acknowledgement.pdf | Acknowledgement | 80.15 kB | Adobe PDF |  View/Open |
| 08_table of contents.pdf | Table of contents | 130.66 kB | Adobe PDF |  View/Open |
| 09_list of tables.pdf | List of tables | 106.17 kB | Adobe PDF |  View/Open |
| 10_list of figures.pdf | List of figures | 102.93 kB | Adobe PDF |  View/Open |
| 11_chapter 1.pdf | Chapter 1: Introduction | 345.88 kB | Adobe PDF |  View/Open |
| 12_chapter 2.pdf | Chapter 2: Need, objectives, scope and limitations | 179.22 kB | Adobe PDF |  View/Open |
| 13_chapter 3.pdf | Chapter 3: Research methodology | 388.9 kB | Adobe PDF |  View/Open |
| 14_chapter 4.pdf | Chapter 4: Impulse buying in experiential and utilitarian services | 476.9 kB | Adobe PDF |  View/Open |
| 15_chapter 5.pdf | Chapter 5: Factors influence impulse buying in experiential and utilitarian services | 417.23 kB | Adobe PDF |  View/Open |
| 16_chapter 6.pdf | Chapter 6: Understanding the link between tendency and actual impulsive buying in services | 235.15 kB | Adobe PDF |  View/Open |
| 17_chapter 7.pdf | Chapter 7: Major findings | 230.16 kB | Adobe PDF |  View/Open |
| 18_chapter 8.pdf | Chapter 8: Conclusion | 179.76 kB | Adobe PDF |  View/Open |
| 19_bibliography.pdf | Bibliography | 271.15 kB | Adobe PDF |  View/Open |
| 20_annexure.pdf | Annexures | 759.96 kB | Adobe PDF |  View/Open |
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