Please use this identifier to cite or link to this item:
http://192.168.98.239:8080/jspui/handle/1994/1427Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.date.accessioned | 2020-06-15T10:37:43Z | - |
| dc.date.available | 2020-06-15T10:37:43Z | - |
| dc.date.issued | 2018-07 | - |
| dc.identifier.uri | http://192.168.98.239:8080/jspui/handle/1994/1427 | - |
| dc.description.abstract | Available | en_US |
| dc.format.extent | xv, 196p. ; 28 cm. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Tezpur University | en_US |
| dc.subject | Business Administration | en_US |
| dc.subject | Assam | en_US |
| dc.subject | India | en_US |
| dc.subject | Consumers -- Psychology | en_US |
| dc.subject | Management | en_US |
| dc.subject | Marketing | en_US |
| dc.subject | Consumer behavior -- Social aspects | en_US |
| dc.title | Exploring impulse buying with regards to experiential and utilitarian services : a study among urban consumers of Assam | en_US |
| dc.type | Thesis | en_US |
| dc.contributor.guide | Sarma, Mrinmoy Kumar | - |
| dc.creator.researcher | Kalita, Kalyani | - |
| dc.department | Department of Business Administration | en_US |
| Appears in Collections: | Theses | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Title page | 530.3 kB | Adobe PDF |  View/Open |
| 02_dedication.pdf | Dedication | 44.59 kB | Adobe PDF |  View/Open |
| 03_abstract.pdf | Abstract | 306.62 kB | Adobe PDF |  View/Open |
| 04_declarataion.pdf | Declaration by the researcher | 106.44 kB | Adobe PDF |  View/Open |
| 05_certificate.pdf | Certificate of the research supervisor | 187.09 kB | Adobe PDF |  View/Open |
| 06_preface.pdf | Preface | 121.96 kB | Adobe PDF |  View/Open |
| 07_acknowledgement.pdf | Acknowledgement | 80.15 kB | Adobe PDF |  View/Open |
| 08_table of contents.pdf | Table of contents | 130.66 kB | Adobe PDF |  View/Open |
| 09_list of tables.pdf | List of tables | 106.17 kB | Adobe PDF |  View/Open |
| 10_list of figures.pdf | List of figures | 102.93 kB | Adobe PDF |  View/Open |
| 11_chapter 1.pdf | Chapter 1: Introduction | 345.88 kB | Adobe PDF |  View/Open |
| 12_chapter 2.pdf | Chapter 2: Need, objectives, scope and limitations | 179.22 kB | Adobe PDF |  View/Open |
| 13_chapter 3.pdf | Chapter 3: Research methodology | 388.9 kB | Adobe PDF |  View/Open |
| 14_chapter 4.pdf | Chapter 4: Impulse buying in experiential and utilitarian services | 476.9 kB | Adobe PDF |  View/Open |
| 15_chapter 5.pdf | Chapter 5: Factors influence impulse buying in experiential and utilitarian services | 417.23 kB | Adobe PDF |  View/Open |
| 16_chapter 6.pdf | Chapter 6: Understanding the link between tendency and actual impulsive buying in services | 235.15 kB | Adobe PDF |  View/Open |
| 17_chapter 7.pdf | Chapter 7: Major findings | 230.16 kB | Adobe PDF |  View/Open |
| 18_chapter 8.pdf | Chapter 8: Conclusion | 179.76 kB | Adobe PDF |  View/Open |
| 19_bibliography.pdf | Bibliography | 271.15 kB | Adobe PDF |  View/Open |
| 20_annexure.pdf | Annexures | 759.96 kB | Adobe PDF |  View/Open |
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