Please use this identifier to cite or link to this item:
http://192.168.98.239:8080/jspui/handle/1994/1436Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.date.accessioned | 2021-11-15T09:11:02Z | - |
| dc.date.available | 2021-11-15T09:11:02Z | - |
| dc.date.issued | 2019-06 | - |
| dc.identifier.uri | http://192.168.98.239:8080/jspui/handle/1994/1436 | - |
| dc.description.abstract | Available | en_US |
| dc.format.extent | xvi, 187 p. : ill. ; 28 cm. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Tezpur University | en_US |
| dc.subject | Business administration | en_US |
| dc.subject | Management | en_US |
| dc.title | Word of mouth effectiveness : a study in urban settings of Assam | en_US |
| dc.type | Thesis | en_US |
| dc.contributor.guide | Sarma, Mrinmoy Kumar | - |
| dc.creator.researcher | Singh, Sandeep Kumar | - |
| dc.department | Department of Business Administration | en_US |
| Appears in Collections: | Theses | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Title page | 24.3 kB | Adobe PDF |  View/Open |
| 02_declaration.pdf | Declaration by the researcher | 183.55 kB | Adobe PDF |  View/Open |
| 03_certificate.pdf | Certificate from the research supervisor | 10.69 kB | Adobe PDF |  View/Open |
| 04_abstract.pdf | Abstract | 348.91 kB | Adobe PDF |  View/Open |
| 05_acknowledgement.pdf | Acknowledgement | 289.46 kB | Adobe PDF |  View/Open |
| 06_table of content.pdf | Table of contents | 127.6 kB | Adobe PDF |  View/Open |
| 07_list of tables and figures.pdf | List of tables and figures | 491.45 kB | Adobe PDF |  View/Open |
| 08_abbreviation.pdf | Abbreviation | 353.81 kB | Adobe PDF |  View/Open |
| 09_chapter 1.pdf | Chapter 1: Introduction and overview | 862.73 kB | Adobe PDF |  View/Open |
| 10_chapter 2.pdf | Chapter 2: Objective, scope and limitations | 455.11 kB | Adobe PDF |  View/Open |
| 11_chapter 3.pdf | Chapter 3: Research methodology | 756.74 kB | Adobe PDF |  View/Open |
| 12_chapter 4.pdf | Chapter 4: Factors influencing word of mouth effectiveness | 1.13 MB | Adobe PDF |  View/Open |
| 13_chapter 5.pdf | Chapter 5: Traditional word of mouth versus online word of mouth | 732.06 kB | Adobe PDF |  View/Open |
| 14_chapter 6.pdf | Chapter 6: Word of mouth effectiveness and the interplay between demographic, psychographic and netnographic variables | 968.54 kB | Adobe PDF |  View/Open |
| 15_chapter 7.pdf | Chapter 7: Major findings of the study | 480.5 kB | Adobe PDF |  View/Open |
| 16_chapter 8.pdf | Chapter 8: Conclusion | 381.78 kB | Adobe PDF |  View/Open |
| 17_appendix.pdf | Annexures | 604.44 kB | Adobe PDF |  View/Open |
| 18_bibliography.pdf | Bibliography | 536.07 kB | Adobe PDF |  View/Open |
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