Please use this identifier to cite or link to this item:
http://192.168.98.239:8080/jspui/handle/1994/1436| Title: | Word of mouth effectiveness : a study in urban settings of Assam |
| Researcher: | Singh, Sandeep Kumar |
| Guides: | Sarma, Mrinmoy Kumar |
| Keywords: | Business administration;Management |
| Award Date: | Jun-2019 |
| Department: | Department of Business Administration |
| Publisher: | Tezpur University |
| Upload Date: | 15-Nov-2021 |
| Abstract: | Available |
| Pagination: | xvi, 187 p. : ill. ; 28 cm. |
| URI: | http://192.168.98.239:8080/jspui/handle/1994/1436 |
| Appears in Collections: | Theses |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Title page | 24.3 kB | Adobe PDF |  View/Open |
| 02_declaration.pdf | Declaration by the researcher | 183.55 kB | Adobe PDF |  View/Open |
| 03_certificate.pdf | Certificate from the research supervisor | 10.69 kB | Adobe PDF |  View/Open |
| 04_abstract.pdf | Abstract | 348.91 kB | Adobe PDF |  View/Open |
| 05_acknowledgement.pdf | Acknowledgement | 289.46 kB | Adobe PDF |  View/Open |
| 06_table of content.pdf | Table of contents | 127.6 kB | Adobe PDF |  View/Open |
| 07_list of tables and figures.pdf | List of tables and figures | 491.45 kB | Adobe PDF |  View/Open |
| 08_abbreviation.pdf | Abbreviation | 353.81 kB | Adobe PDF |  View/Open |
| 09_chapter 1.pdf | Chapter 1: Introduction and overview | 862.73 kB | Adobe PDF |  View/Open |
| 10_chapter 2.pdf | Chapter 2: Objective, scope and limitations | 455.11 kB | Adobe PDF |  View/Open |
| 11_chapter 3.pdf | Chapter 3: Research methodology | 756.74 kB | Adobe PDF |  View/Open |
| 12_chapter 4.pdf | Chapter 4: Factors influencing word of mouth effectiveness | 1.13 MB | Adobe PDF |  View/Open |
| 13_chapter 5.pdf | Chapter 5: Traditional word of mouth versus online word of mouth | 732.06 kB | Adobe PDF |  View/Open |
| 14_chapter 6.pdf | Chapter 6: Word of mouth effectiveness and the interplay between demographic, psychographic and netnographic variables | 968.54 kB | Adobe PDF |  View/Open |
| 15_chapter 7.pdf | Chapter 7: Major findings of the study | 480.5 kB | Adobe PDF |  View/Open |
| 16_chapter 8.pdf | Chapter 8: Conclusion | 381.78 kB | Adobe PDF |  View/Open |
| 17_appendix.pdf | Annexures | 604.44 kB | Adobe PDF |  View/Open |
| 18_bibliography.pdf | Bibliography | 536.07 kB | Adobe PDF |  View/Open |
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