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The essence of services markting /

Payne, Adrian

The essence of services markting / Adrian Payne. - New Delhi : Prentice Hall of India, 1995. - x, 253 p. : ill. ; 23 cm. - Prentice Hall Essence of Management series. .

Includes bibliographical references and indexes.

ISBN: 8120309146 9788120309142

Subjects--Topical Terms:
Management.
Servicees marketing.
Marketing.

Dewey Class. No.: 658.8 / PAY

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