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Advertising management /

Aaker, David A.

Advertising management / David A. Aaker - New Delhi : Prentice Hall of India, 1995. - xi, 583p. ; 26 cm.

Includes bibliographical references.

ISBN: 9788177588507

Subjects--Topical Terms:
Management-Advertising--Management --India

Dewey Class. No.: 659 / BAT

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