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McQuail's mass communication theory /

McQuail, Denis

McQuail's mass communication theory / Denis McQuail. - 4th ed. - New Delhi : SAGE Publications India Pvt. Ltd., ©2000. - viii, 536 p. ; 25 cm.

Includes bibliographical references.

ISBN: 0761965475 9780761965473 0761965467 9780761965466

Subjects--Topical Terms:
Mass media
Communication--Mass media

Dewey Class. No.: 302.23 / MCQ

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