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18 brand astras : using brand abilities as weapons for CRISP brand building /

Kapoor,Jagdeep

18 brand astras : using brand abilities as weapons for CRISP brand building / Jagdeep Kapoor. - New Delhi: Response Books, 2003. - 134p; ill. : 22cm.

Includes bibliographical references.

ISBN: 0761996567

Subjects--Topical Terms:
Brand name products Management
Branding (Marketing)
Customer relations

Dewey Class. No.: 658.827 / KAP

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