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Strategic marketing for non profit organizations /

Andreasen, Alan R.

Strategic marketing for non profit organizations / Alan R. Andreasen and Philip Kotler - 6th ed - Delhi: Pearson Education/Prentice Hall of India, 2006. - 544p. : ill. ; 26 cm.

Includes bibliographical references.

ISBN: 8177589555

Subjects--Topical Terms:
Marketing
Strategic Marketing
Non profit Organizations

Dewey Class. No.: 658.8 / AND

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