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Understanding services management : integrating marketing, organisational behaviour, operations, and human resource management /

Understanding services management : integrating marketing, organisational behaviour, operations, and human resource management / edited by William J. Glynn and James G. Barnes. - New Delhi: Prentice Hall of India, 2006. - xviii, 485p. : ill. ; 25 cm.

Includes bibliographical references.

ISBN: 812032935x

Subjects--Topical Terms:
Service industries--Management.
Customer services--Management.
Marketing.

Dewey Class. No.: 658 / UND

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