Advertising strategy: creative tactics from the outside/in /
Altstiel, Tom
Advertising strategy: creative tactics from the outside/in / Altstiel, Tom. - New Delhi: Sage Publications, 2006. - xvi,389p.;28cm
Includes bibliographical references.
1412917964
659.1 ALT
Advertising strategy: creative tactics from the outside/in / Altstiel, Tom. - New Delhi: Sage Publications, 2006. - xvi,389p.;28cm
Includes bibliographical references.
1412917964
659.1 ALT