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Essentials of marketing: a global - managerial approach /

Perreault, William D.

Essentials of marketing: a global - managerial approach / Perreault, William D. - 10th ed. - Boston: McGraw-Hill, 2006. - xl,638p.;26cm

Includes bibliographical references.

ISBN: 0072935899

Dewey Class. No.: 658.8 PER

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