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Branding : concepts and process /

Pati, Debashis

Branding : concepts and process / Debashis Pati. - Delhi: Macmillan, 2002. - 212 p. ; ill. : 25cm.

Includes bibliographical references.

ISBN: 0333937155

Subjects--Topical Terms:
Branding (Marketing)--Management

Dewey Class. No.: 658.827 / PAT

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