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Global marketing and advertising: understanding cultural paradoxes /

Mooij; Marieke de

Global marketing and advertising: understanding cultural paradoxes / Mooij; Marieke de. - Los Angeles: SAGE, 2010. - xviii, 323 p. : ill. ; 26 cm

Includes bibliographical references.

ISBN: 9781412970419

Dewey Class. No.: 658.802 22 MOO

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