Strategic advertising management /
Percy, Larry
Strategic advertising management / Percy, Larry. - 3rd ed - Oxford: Oxford University Press, 2009. - 424p;24cm
Includes bibliographical references.
0199532575
659.1 PER
Strategic advertising management / Percy, Larry. - 3rd ed - Oxford: Oxford University Press, 2009. - 424p;24cm
Includes bibliographical references.
0199532575
659.1 PER