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Marketing research /

Beri, G. C.

Marketing research / Govind Chand Beri, Arun Kumar Kaushik and Zillur Rahman. - 6th ed. - Chennai : McGraw Hill Education (India) Pvt. Ltd., ©2020. - xxvi, 606 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9789390177530 9390177537

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 / BER

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