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Services marketing /

Lovelock, Christopher H.

Services marketing / Christopher H. Lovelock - 2nd ed - New Delhi : Prentice Hall of India, 1991. - xvi, 526 p : ill. ; 24 cm.

Includes bibliographical references.

ISBN: 0138070172

Subjects--Topical Terms:
Management.
Professions --Marketing.
Service industries --Marketing.

Dewey Class. No.: 658.8 / LOV

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