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Sales promotion : how to create and implement campaign that really work /

Cummins, Julian

Sales promotion : how to create and implement campaign that really work / Julian Cummins. - New Delhi : Universal Book Stall, 1996. - 205 p. ; 23 cm.

Includes bibliographical references.

ISBN: 8185461422 9788185461427

Subjects--Topical Terms:
Sales promotion
Marketing
Sales management

Dewey Class. No.: 658.82 / CUM

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