Innovation management and new product development /
Trott, Paul
Innovation management and new product development / Trott, Paul. - 4th ed. - Noida : Pearson, 2017. - xxvii, 581p.; 24cm.
Includes bibliographical references
9788131728031
658.575 TRO
Innovation management and new product development / Trott, Paul. - 4th ed. - Noida : Pearson, 2017. - xxvii, 581p.; 24cm.
Includes bibliographical references
9788131728031
658.575 TRO