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Services marketing :

Jauhari, Vinnie

Services marketing : text and cases / by Vinnie Jauhari and Kirti Dutta. - 2nd ed. - New Delhi : Oxford University Press, 2018. - xx, 578 p. : ill. ; 24 cm.

Includes bibliographical references.

ISBN: 9780199456161 019945616X

Subjects--Topical Terms:
Management.
Marketing.
Services marketing.

Dewey Class. No.: 658.8 / JAU

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