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Consumer behavior /

Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar. - 12th ed. - Noida : Pearson, 2019. - xxx, 670 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 9789353069834

Subjects--Topical Terms:
Management.
Consumer behavior.

Dewey Class. No.: 658.8342 / SCH

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