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Strategic management concepts :

David, Fred R.

Strategic management concepts : a competitive advantage approach / Fred R. David and Forest R. David ; adopted by Purva Kansal - 16th ed. - Noida : Pearson, 2019. - xxviii, 435 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9789353062835

Subjects--Topical Terms:
Management.
Strategic planning.
Strategic planning --Case studies.

Dewey Class. No.: 658.4012 / DAV

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