Media and communication research methods /
Hansen, Anders
Media and communication research methods / Anders Hansen and David Machin - 2nd ed. - United Kingdom : Red Globe Press ; Macmillan International Higher Education, 2019. - ix, 314 p. : ill. ; 22 cm
Includes bibliographical references and index.
Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication.
9781137528247
Mass media--Methodology--Research
Communicatio--Methodology--Research
302.23072 / HAN
Media and communication research methods / Anders Hansen and David Machin - 2nd ed. - United Kingdom : Red Globe Press ; Macmillan International Higher Education, 2019. - ix, 314 p. : ill. ; 22 cm
Includes bibliographical references and index.
Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication.
9781137528247
Mass media--Methodology--Research
Communicatio--Methodology--Research
302.23072 / HAN