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Marketing management /

Kotler, Philip

Marketing management / Philip Kotler and Kevin Lane Keller - 15th ed. - Noida : Pearson, 2016. - xxvi, 756 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9789332557185

Subjects--Topical Terms:
Management.
Marketing --Management.
Marketing management.

Dewey Class. No.: 658.8 / KOT

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