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Strategic brand management :

Strategic brand management : building, measuring, and managing brand quality / Kevin Lane Keller...[et.al.]. - 5th ed. - Delhi: Pearson Education, 2020. - xxx, 642p. ; 25cm.

Includes bibliographical references.

ISBN: 9789353946135

Subjects--Topical Terms:
Brand Management --Management --Product management
Brand name products

Dewey Class. No.: 658.827 / STR

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