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Integrated advertising, promotion, and marketing communications /

Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow and Donald E. Baack - 6th ed. - Noida : Pearson, 2014. - 455 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 9789332518377

Subjects--Topical Terms:
Communication in marketing.
Advertising.

Dewey Class. No.: 659.1 / CLO

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