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Think big : big ideas, big findings : proceeding of 41st annual conference of the Association for Consumer Research (ACR) eld on Jacksonville, Florida on October 6-9, 2010 /

Think big : big ideas, big findings : proceeding of 41st annual conference of the Association for Consumer Research (ACR) eld on Jacksonville, Florida on October 6-9, 2010 / edited by Darren W. Dahl, Gita V. Johar and Stijn M. J. van Osselaer. - Duluth, Minnesota : Association for Consumer Research, ©2012. - lii, 958 p. : ill. ; 28 cm. - Association for Consumer Research ; v. 38. .

ISBN: 9780915552672

Subjects--Topical Terms:
Consumer behavior
Consumers--Research
Management

Dewey Class. No.: 658.834 / ASS

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