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The mcdonaldization thesis : explorations and extensions /

Ritzer, George

The mcdonaldization thesis : explorations and extensions / George Ritzer - New Delhi : SAGE Publications, ©1998. - 212 p. : ill. ; 22 cm.

Includes bibliographical references and index.

ISBN: 9781349676958

Subjects--Topical Terms:
Consumption (Economics)
McDonald's Corporation
Influence (Literary, artistic, etc.)
Marketing
Industrial management

Dewey Class. No.: 381.13 / RIT

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