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Consumer behavior : building marketing strategy /

Consumer behavior : building marketing strategy / David L. Mothersbaugh ... [et al.]. - 14th ed. - New Delhi : McGraw Hill, 2022. - xx, 753 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9789355321503 9355321503

Subjects--Topical Terms:
Management.
Consumer behavior.

Dewey Class. No.: 658.8342 / CON

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