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What's in a brand ? /

Jones;John Prentice Hall of Indialip

What's in a brand ? / Jones;John Prentice Hall of Indialip. - New Delhi: Tata McGraw Hill, 1998. - xxiii,335p;28cm

Includes bibliographical references.

ISBN: 0074632019

Dewey Class. No.: 658.8343 JON

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