Direct marketing: an integrated approach /
McDonald,William J.
Direct marketing: an integrated approach / McDonald,William J. - Boston: Irwin McGraw-Hill, 1998. - xvii,532p;25cm
Includes bibliographical references.
0071159517
658.84 MCD
Direct marketing: an integrated approach / McDonald,William J. - Boston: Irwin McGraw-Hill, 1998. - xvii,532p;25cm
Includes bibliographical references.
0071159517
658.84 MCD