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Advertising management concepts and casses /

Mohan, M.

Advertising management concepts and casses / M. Mohan - 5th ed. - New delhi : McGraw-Hill, 1994. - xi,413 p. : ill. ; 26 cm.

Includes bibliographical references.

ISBN: 0074517805

Subjects--Topical Terms:
Management
Advertising Management

Dewey Class. No.: 658 / MOH

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