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Brand positioning : strategies for competitive advantage /

Sungupta, Subroto

Brand positioning : strategies for competitive advantage / Subroto Sungupta. - New Delhi : Tata McGraw-Hill Publishing Co. Ltd., ©1990. - xvii, 299 p. ; ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 0074624016 9780074624012

Subjects--Topical Terms:
Branding (Marketing)
Product management
Marketing

Dewey Class. No.: 658.827 / SEN

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