Modern marketing management / (Record no. 1306)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00732nam a2200253Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1844 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IN-TzU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220824120031.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180118s9999||||xx |||||||||||||| ||eng|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8185461317 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | TULIB |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Book number | DAV |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Davar, Rustom S. |
| 245 #0 - TITLE STATEMENT | |
| Title | Modern marketing management / |
| Statement of responsibility, etc | Rustom S. Davar, Sohrab R. Davar and Nusli R. Davar |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Universal book stall, |
| Year of publication | 1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxv, 694p. ; |
| Dimensions(size) | 25cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| General subdivision | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Davar, Sohrab R. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Davar, Nusli R. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Textbooks |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 14/06/1994 | 658.8 DAV | 1844 | 14/06/1994 | Textbooks | |||||
| Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 14/06/1994 | 658.8 DAV | 1845 | 14/06/1994 | Textbooks | 1 |