24 Brand Mantras: Finding a place in the Minds and Hearts of consumers / (Record no. 15386)
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000 -LEADER | |
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fixed length control field | 00811nam a2200217Ia 4500 |
001 - CONTROL NUMBER | |
control field | 22367 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 180118s9999||||xx |||||||||||||| ||eng|| |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0761995250 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | TULIB |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 KAP |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Kapoor,J |
245 #0 - TITLE STATEMENT | |
Title | 24 Brand Mantras: Finding a place in the Minds and Hearts of consumers / |
Statement of responsibility, etc | Kapoor,J. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | London: |
Name of publisher | Response Books, |
Year of publication | 2001. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 111p;13cm |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Textbooks |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 20/03/2001 | 658.827 KAP | 22367 | 1 | 20/03/2001 | Textbooks | ||||
Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 20/03/2001 | 658.827 KAP | 26367 | 1 | 20/03/2001 | Textbooks | ||||
Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 20/03/2001 | 658.827 KAP | 26368 | 1 | 20/03/2001 | Textbooks | ||||
Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 20/03/2001 | 658.827 KAP | 26369 | 1 | 20/03/2001 | Textbooks |