Global marketing and advertising: understanding cultural paradoxes / (Record no. 26037)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00593nam a2200181Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 47862 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180118s9999||||xx |||||||||||||| ||eng|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781412970419 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | TULIB |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 22 MOO |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Mooij; Marieke de |
| 245 #0 - TITLE STATEMENT | |
| Title | Global marketing and advertising: understanding cultural paradoxes / |
| Statement of responsibility, etc | Mooij; Marieke de. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Los Angeles: |
| Name of publisher | SAGE, |
| Year of publication | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 323 p. : ill. ; 26 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Textbooks |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 28/01/2011 | 658.802 22 MOO | 47862 | 1 | 28/01/2011 | Textbooks |