Planning for power advertising: (Record no. 27150)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00633nam a2200217Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 50071 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IN-TzU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240531123944.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180118s9999||||xx |||||||||||||| ||eng|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0761933549 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IN-TzU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Book number | HAL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Halve, Anand Bhaskar |
| 245 #0 - TITLE STATEMENT | |
| Title | Planning for power advertising: |
| Sub Title | a user's manual for students and practioners / |
| Statement of responsibility, etc | Anand Bhaskar Halve |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Response Books, |
| Year of publication | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 260p. ; |
| Dimensions(size) | 24cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Textbooks |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 22/08/2011 | 659.1 HAL | 50071 | 1 | 22/08/2011 | Textbooks | ||||
| Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 17/10/2011 | 659.1 HAL | 50198 | 1 | 17/10/2011 | Textbooks |