The psychology of advertising / (Record no. 34318)
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000 -LEADER | |
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fixed length control field | 00642nam a2200205Ia 4500 |
001 - CONTROL NUMBER | |
control field | 69366 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 180118s9999||||xx |||||||||||||| ||eng|| |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780848723061 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | TULIB |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1019 FEN |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Fennis, Bob M. |
245 #4 - TITLE STATEMENT | |
Title | The psychology of advertising / |
Statement of responsibility, etc | Bob M. Fennis. |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | London: |
Name of publisher | Routledge, |
Year of publication | 2016. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xi, 437p.; 24cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Textbooks |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type | Copy number |
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Reference | Central Library, TU | Central Library, TU | Reference Book Section (Consult Shelf-Guide to locate the book) | 01/06/2016 | 659.1019 FEN | 69366 | 01/06/2016 | Reference Books | |||||
Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 01/06/2016 | 659.1019 FEN | 69367 | 01/06/2016 | Textbooks | 1 |