Marketing research : (Record no. 49439)
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000 -LEADER | |
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fixed length control field | 00792nam a2200265Ia 4500 |
001 - CONTROL NUMBER | |
control field | 87809 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | IN-TzU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20190926103558.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 180118s9999||||xx |||||||||||||| ||eng|| |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9789332555693 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | TULIB |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.83 |
Book number | MAL |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Malhotra, Naresh K. |
245 #0 - TITLE STATEMENT | |
Title | Marketing research : |
Sub Title | an applied orientation / |
Statement of responsibility, etc | Naresh K. Malhotra and Satyabhusan Dash. |
250 ## - EDITION STATEMENT | |
Edition statement | 7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi : |
Name of publisher | Pearson, |
Year of publication | 2018. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xxx, 968 p. : |
Other physical details(ill.) | ill. ; |
Dimensions(size) | 28 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Management. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing research. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing |
Form subdivision | Management. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Dash, Satyabhusan |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Textbooks |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 16/10/2017 | 658.83 MAL | 81196 | 1 | 16/10/2017 | Textbooks | ||||
Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 16/10/2017 | 658.83 MAL | 81197 | 2 | 16/10/2017 | Textbooks | ||||
Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 16/10/2017 | 658.83 MAL | 81198 | 3 | 16/10/2017 | Textbooks | ||||
Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 26/09/2019 | 658.83 MAL | 87809 | 4 | 26/09/2019 | Textbooks | ||||
Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 26/09/2019 | 658.83 MAL | 87810 | 5 | 26/09/2019 | Textbooks | ||||
Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 26/09/2019 | 658.83 MAL | 87811 | 6 | 26/09/2019 | Textbooks | ||||
Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 22/07/2021 | 658.83 MAL | G5218 | 22/07/2021 | Gifted Books | |||||
Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 16/05/2024 | 658.83 MAL | G6222 | 16/05/2024 | Gifted Books | |||||
Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 16/05/2024 | 658.83 MAL | G6223 | 16/05/2024 | Gifted Books |