A practical guide to integrated marketing communications / (Record no. 5367)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00587nam a2200193Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 7651 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180118s9999||||xx |||||||||||||| ||eng|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8175540613 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | TULIB |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 BRA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Brannan,tom |
| 245 #2 - TITLE STATEMENT | |
| Title | A practical guide to integrated marketing communications / |
| Statement of responsibility, etc | Brannan,tom. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Kogan page, |
| Year of publication | 1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 142p;24cm |
| 490 ## - SERIES STATEMENT | |
| Series statement | Marketing in action series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Textbooks |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 14/06/1994 | 659.1 BRA | 7651 | 1 | 14/06/1994 | Textbooks |