Strategic brand management : (Record no. 54833)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00883nam a2200277Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 26029 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IN-TzU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220308093033.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180118s9999||||xx |||||||||||||| ||eng|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789353946135 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | TULIB |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Book number | STR |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic brand management : |
| Sub Title | building, measuring, and managing brand quality / |
| Statement of responsibility, etc | Kevin Lane Keller...[et.al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi: |
| Name of publisher | Pearson Education, |
| Year of publication | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxx, 642p. ; |
| Dimensions(size) | 25cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand Management |
| Form subdivision | Product management |
| General subdivision | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand name products |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Swaminathan, Vanitha |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran, Ambi M. G. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jacob, Isaac C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Textbooks |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 08/03/2022 | 658.827 STR | 105129 | 08/03/2022 | Textbooks | ||||
| Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 08/03/2022 | 658.827 STR | 105130 | 08/03/2022 | Textbooks | ||||
| Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 08/03/2022 | 658.827 STR | 105131 | 08/03/2022 | Textbooks | ||||
| Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 08/03/2022 | 658.827 STR | 105132 | 08/03/2022 | Textbooks | ||||
| Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 08/03/2022 | 658.827 STR | 105133 | 08/03/2022 | Textbooks | ||||
| Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 08/03/2022 | 658.827 STR | 105134 | 08/03/2022 | Textbooks | ||||
| Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 08/03/2022 | 658.827 STR | 105135 | 08/03/2022 | Textbooks | ||||
| Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 08/03/2022 | 658.827 STR | 105136 | 08/03/2022 | Textbooks | ||||
| Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 08/03/2022 | 658.827 STR | 105137 | 08/03/2022 | Textbooks | ||||
| Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 08/03/2022 | 658.827 STR | 105138 | 08/03/2022 | Textbooks | ||||
| Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 08/03/2022 | 658.827 STR | 105139 | 08/03/2022 | Textbooks | ||||
| Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 08/03/2022 | 658.827 STR | 105140 | 08/03/2022 | Textbooks | ||||
| Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 08/03/2022 | 658.827 STR | 105141 | 08/03/2022 | Textbooks | ||||
| Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 08/03/2022 | 658.827 STR | 105142 | 08/03/2022 | Textbooks | ||||
| Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 08/03/2022 | 658.827 STR | 105143 | 08/03/2022 | Textbooks | ||||
| Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 08/03/2022 | 658.827 STR | 105144 | 08/03/2022 | Textbooks | ||||
| Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 08/03/2022 | 658.827 STR | 105145 | 08/03/2022 | Textbooks | ||||
| Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 16/03/2022 | 658.827 STR | 105128 | 16/03/2022 | Textbooks | ||||
| Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 22/05/2023 | 658.827 STR | 108900 | 22/05/2023 | Textbooks | ||||
| Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 22/05/2023 | 658.827 STR | 108901 | 22/05/2023 | Textbooks |