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Media, Gender, and Popular Culture in India (Record no. 57845)

MARC details
000 -LEADER
fixed length control field 01951nam a2200313Ia 4500
001 - CONTROL NUMBER
control field SAGEEVIDYA001215
003 - CONTROL NUMBER IDENTIFIER
control field CaToSAGE
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221123091655.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
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007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132119043
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HQ1236.5.I4
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 305.409
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dasgupta, Sanjukta
9 (RLIN) 38311
245 #0 - TITLE STATEMENT
Title Media, Gender, and Popular Culture in India
254 ## - MUSICAL PRESENTATION STATEMENT
-- Tracking Change and Continuity
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture India
Name of producer, publisher, distributor, manufacturer SAGE Publications
Date of production, publication, distribution, manufacture, or copyright notice 2012
300 ## - PHYSICAL DESCRIPTION
Extent online resource(232 pages)
Other physical details illustrations
336 ## - CONTENT TYPE
Content type term text
Source rdacarrier
490 ## - SERIES STATEMENT
Series statement SAGE eVidya
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
520 ## - SUMMARY, ETC.
Summary, etc. In contemporary India, as one side of the coin celebrates traditional stereotypes, the other side subverts the same image, sometimes subtly, but often radically. The push and pulls of these factors are changing the cultural landscape of India decisively. </p> <p>This volume critiques media representations of popular culture and gender since the 1950s and tracks the changes that have taken place in Indian society. The authors give us incisive analyses of these transformations, represented through the candid lens of the camera in films, television, advertisements and magazines, all of which focus on gender and familial representations and patriarchal norms in Indian society.</p> <p>The strength of this book is that it rejects grand narratives in favour of the micro-politics of daily living. In the course of exploring the metamorphosis of India, the authors succeed in dissolving the boundaries between mass/low culture, elite/high culture and local/national/global affiliations.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Culture and Media
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element South Asia Studies
776 ## - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://evidya.sagepub.in/library/media-gender-and-popular-culture-in-india?bookId=3665&siteName=evidya">https://evidya.sagepub.in/library/media-gender-and-popular-culture-in-india?bookId=3665&siteName=evidya</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type E-Books

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