Integrated advertising, promotion, and marketing communications / (Record no. 58024)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00748cam a2200253 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 108197 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IN-TzU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230327115255.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230327b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332518377 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IN-TzU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Book number | CLO |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Clow, Kenneth E. |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated advertising, promotion, and marketing communications / |
| Statement of responsibility, etc | Kenneth E. Clow and Donald E. Baack |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida : |
| Name of publisher | Pearson, |
| Year of publication | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 455 p. : |
| Other physical details(ill.) | ill. ; |
| Dimensions(size) | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Communication in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Textbooks |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 27/03/2023 | 659.1 CLO | 108197 | 27/03/2023 | Textbooks | ||||
| Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 14/07/2023 | 659.1 CLO | 108198 | 14/07/2023 | Textbooks |