How to use advertising to build strong brands / (Record no. 58107)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00713nam a2200253Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 108707 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IN-TzU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230425111757.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230425b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780761912439 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0761912428 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0761912436 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IN-TzU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Book number | HOW |
| 245 #0 - TITLE STATEMENT | |
| Title | How to use advertising to build strong brands / |
| Statement of responsibility, etc | edited by John Philip Jones |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | SAGE, |
| Year of publication | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 394 p. : |
| Other physical details(ill.) | ill. ; |
| Dimensions(size) | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| Form subdivision | Brand name products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand name products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Textbooks |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 25/04/2023 | 659.1 HOW | 108707 | 25/04/2023 | Textbooks | ||||
| Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 15/05/2023 | 659.1 HOW | 108706 | 15/05/2023 | Textbooks |