Marketing management / (Record no. 59346)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00640nam a22002297a 4500 |
| 001 - CONTROL NUMBER | |
| control field | G6061 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IN-TzU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240109162551.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240109b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8131400379 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IN-TzU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Book number | MAR |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hyderabad : |
| Name of publisher | The ICFAI centre for management research, |
| Year of publication | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 327 p. : |
| Other physical details(ill.) | ill. ; |
| Dimensions(size) | 30 cm. |
| 490 ## - SERIES STATEMENT | |
| Series statement | Book of readings. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | including bibliographical references and indexes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| Form subdivision | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Gifted Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 09/01/2024 | 658 MAR | G6061 | 09/01/2024 | Textbooks |