Brand positioning : (Record no. 936)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00762nam a22002537a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1243 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IN-TzU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220901171040.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180118s1990||||ii |||||||||||||| ||eng|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0074624016 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780074624012 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | TULIB |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Book number | SEN |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Sungupta, Subroto |
| 245 #0 - TITLE STATEMENT | |
| Title | Brand positioning : |
| Sub Title | strategies for competitive advantage / |
| Statement of responsibility, etc | Subroto Sungupta. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Tata McGraw-Hill Publishing Co. Ltd., |
| Year of publication | ©1990. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvii, 299 p. ; |
| Other physical details(ill.) | ill. ; |
| Dimensions(size) | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Product management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Textbooks |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, TU | Central Library, TU | Textbook Section (Consult Shelf-Guide to locate the book) | 14/06/1994 | 658.827 SEN | 1243 | 14/06/1994 | Textbooks |