Strategic brand management: building,measuring,and managing brand quality / Keller,Kevin Lane.
Material type: TextLanguage: English Publication details: Delhi: Pearson Education, 2004. Edition: 2nd edDescription: xxvii,788p;24cmISBN: 8129702541DDC classification: 658.827 KELItem type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Textbooks | Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 658.827 KEL (Browse shelf(Opens below)) | 1 | Available | 26029 | ||
Textbooks | Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 658.827 KEL (Browse shelf(Opens below)) | 1 | Available | 26030 |
Total holds: 0
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Includes bibliographical references.
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