Fame & fortune : how successful companies build winning reputations / Charles J. Fombrun

By: Fombrun, Charles J Material type: Text

TextLanguage: English Publication details: Delhi: Pearson education, 2004. Description: xxviii, 273p. : ill. ; 24 cmISBN: 8129706636Subject(s): Business & Economics | Advertising & Promotion | Brand name products | Corporate image | ManagementDDC classification: 658.02

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Textbooks	Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book)	Central Library, TU	658.02 FOM (Browse shelf(Opens below))	1	Available		30108

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