The mirage of global markets : how globalizing companies can succeed as markets localize / David Arnold.
Material type: TextLanguage: English Publication details: Delhi: Pearson Education, 2004. Description: xxi, 229p. : ill. ; 25 cmISBN: 812970661xSubject(s): International business enterprises -- Marketing | Export marketing | International economic integrationDDC classification: 658.848Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Textbooks | Central Library, TU Textbook Section (Consult Shelf-Guide to locate the book) | Central Library, TU | 658.848 ARN (Browse shelf(Opens below)) | 1 | Available | 30195 |
Total holds: 0
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