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Essentials of marketing: a global - managerial approach / Perreault, William D.

By: Perreault, William DMaterial type: TextTextLanguage: English Publication details: Boston: McGraw-Hill, 2006. Edition: 10th edDescription: xl,638p.;26cmISBN: 0072935898DDC classification: 658.8 PER
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Includes bibliographical references.

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